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Here’s how Honeypot used Guerrilla Marketing to make their content travel for free
The hook is to create Honeypots – zones where users can arrange to meet for a very quick date. So quick the Honeypot team call them.
It bridges the gap between online dating and meeting someone the old-fashioned way. The whiteboard shown above was left on Liverpool Street in London during morning rush hour. The sign is a fake public shaming aimed at a boyfriend who has allegedly been cheating on the writer. George came clean about the ruse on his Instagram :. This great piece of buzz marketing went down extremely well in our office when someone shared it on Slack. Check out these responses on LinkedIn :.
George bagged himself an extra Instagram followers and his story was viewed 21, times. Whatever you do has to be authentic to your brand. Businesses miss out on adding personality to their brand by not connecting their message with the people behind it. By showcasing the people within the company, you build trust with your audience. Because buzz marketing is super flexible, it can be as low cost or as bougie as you like. Honeypot only needed a whiteboard and some pens to pull off their great stunt.
When your competitors are much bigger than you, a bold, risque brand voice can help cut through the noise and get you on the radar. This is a great example of a brand leveraging pop culture for its own gain.
Fake Smart Factory Honeypot Highlights New Attack Threats
From Sifted and others. Delivered 3 times per week. WillYouClick launches in the UK today — a dating app that cuts out the small talk by removing the chat feature. Instead of engaging in awkward online conversation, couples agree to meet at a series of pre-organised events.
Everyone is looking for real connection when it comes to romance. And in theory, dating apps should make it easier to find that elusive someone — letting the user flick through thousands of faces via the convenience of a smartphone. But the experience can be a little…underwhelming. Apps like Hinge, Bumble, and Tinder mean endless swiping, lots of messaging, and very little chance of actually meeting anyone.
What small talk do you have? What do you say? More often than not the conversation just dies. With this revelation the concept of Honeypot was born. Their mission is to end the formality of online dating and get people actually meeting. The hook is to create Honeypots — zones where users can arrange to meet for a very quick date. So quick the Honeypot team call them microdates. This immediate approach cuts out the time-consuming messaging apps like Tinder.
If they accept, you can meet within moments.
Credit Score and Limit
This morning George, one of the founders of HoneyPot brand new micro-dating app found himself in a bit of a furore on social media. Commuters were greeted to this somewhat embarrassing and public call out from his ‘now’ ex- girlfriend! Last week a new dating app called HoneyPot launched in Clapham. Launching any company, especially in tech is costly.
The guys needed to think of way to grab people’s attention, market the app and create some hype without breaking the bank.
Honeypot helps you bump into the right people in same place — it’s then up to you if you wish to arrange a date. Unlike other dating apps, for us.
A dating app for the spontaneous. Zero swiping, zero small talk; just spontaneous, real-life, real-time micro-dates moments after matching. Meet that day. All single and living in London, they were fed up with the formality of the London dating scene. After hours of mindless swiping and messaging, if a date did materialise, it would often follow the same format; Thursday night, drinks and potentially dinner all being well. No more swiping, no more dating formalities. Micro-dates are super short, low stake dates.
By using small, often unplanned, snippets of your day, which might otherwise be wasted, micro-dates enable spontaneous, efficient, low-stress, low cost dates. Time for a quick coffee? Why not! A whole evening free?
Honeypot: The New (Old) Way To Meet Singles In London
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There’s plenty on the agenda in this chat with the creator behind ‘Honeypot’ – the world’s first micro-dating app. Unlike Tinder, Honeypot.
Startup dating app Honeypot caused a stir on the streets of London last week with its first guerrilla marketing stunt. A whiteboard was propped up outside one of the entrances to Liverpool Street Station, the third busiest railway station in the UK, emblazoned with a fake public shaming. She then wrote that she was breaking up with him, and that his dating app would never be as big as Hinge. Rawlings posted a picture on his profile explaining the campaign which garnered more than 1, likes.
He also gained 1, followers and his accompanying story was viewed 21, times. By pointing out our own vulnerability, we make ourselves look more human and personable than bigger brands. The idea was picked up by Cosmopolitan magazine, which noted it was an ideal way to quickly determine chemistry without committing a whole evening to a stranger. This is designed to create spontaneous dates between singles who are less than a ten minute walk from one another. The first honeypot went live in Clapham on 1st August, with City of London and Fulham opening after a public vote.
So you think you can make a dating app? Here’s why it’s not so easy.
Occupying a primarily desk-based job and on a mission to fend off the dad bod, I always try to get out on my lunch break and stretch my legs, so Covent Garden is an incredibly picturesque place to rack up my steps. Who would turn down an expense-free trip to the City of Lights? Seen the whiteboard and stalking me? But it must be said this effort from Rawlings is very clever.
And delivering impact is something we know a thing or two about here at FieldHouse. No joke.
By Giulia Crouch. Giulia Crouch investigates how to find love on your lunch break. Picture the scene. But you have committed a whole evening to this person. But some savvy singles have come up with the answer. Meet-ups are limited to 15 to 45 minutes only, and certainly never go over an hour. Micro-dating is a trend that has become particularly popular with overs whose busy lives and multiple commitments leave conventional dating a near impossibility.
In fact, micro-dating is a concept that is becoming so acceptable that apps are springing up to accommodate it. And there are also big success stories from those who have micro-dated, with some mini meet-ups even ending in marriage Gone are the days of booking a romantic dinner or whiling away the evening in a dimly lit bar. Micro-dates normally occur during the day — perhaps a quick coffee at lunch or a swift drink after work before both parties go on to other engagements.
Convenience is key, so possible suitors are seen in spare — otherwise unused — snippets of the day. You can line up more dates and meet more people.
Get latest Honeypot Dating Ltd major breaking news, important updates, financial tweets, insights, and analytics, all in one place!
Going viral is often considered the holy grail for marketers and content creators. Generating mass exposure for relatively low cost can provide affirmation that your audience genuinely relates to the message or story you are telling. Of course, brands do go viral for the wrong reasons too However, London-based ‘micro-dating‘ app Honeypot might just have found the recipe for viral success, having racked up 1. We caught up with Honeypot co-founder George Rawlings to hear more about their recent success, the lessons he has learnt, and his advice for how you too can go viral.
Read George’s thoughts below or watch the video clips to see his full answers. It’s very expensive to market yourselves and do paid advertising on things like Facebook and Instagram. It’s very, very competitive, which means it’s very expensive. We sat round a table and thought about how we could get Honeypot out there in the most unusual way that would attract attention.